True, one of the biggest hits of the season so far has been the five-hour Initiative, and don’t get us wrong—we love to buckle in for an epic night of theater. But we also love a 90-minute show, no intermission. Like, so much that we had to put it on a tote… and a hat, mug, and water bottle.
Our limited-edition 1MC collection includes some of our favorite theater sayings in our signature typeface, celebrating the lean, mean theatrical experience that gets you home before midnight.
Order by December 11 for holiday delivery
The sprint vs. the marathon
In an era when Broadway is pushing boundaries with marathon runtimes—Harry Potter and the Cursed Child clocks in at nearly three hours, and the national tour of Stereophonic demands the stamina to sit through a real-time recording session honoring one of the greatest bands of all time—there’s something revolutionary about a tight 90-minute piece that trusts the economy of its story.
The 90-minute format isn’t just convenient; it’s a statement. From Broadway gems like Little Bear Ridge Road to a crisp radio play adaptation of It’s a Wonderful Life! this holiday season, some of theater’s most electrifying moments happen when less is more.
Merch for the discerning theatergoer
Our merch collection features clean, witty designs that any theater lover will recognize immediately: Fun phrases emblazoned across totes perfect for hauling groceries, hats for those matinee Sunday strolls, mugs for your morning-after theater rehash sessions, and water bottles to keep you hydrated through back-to-back show days. (As performer or audience member!)
Because sometimes the best theater experiences are the ones that leave you wanting more.
Order by December 11 for holiday delivery.
It wants better content.
